Making this career change and opening a studio is risky business. I'd like to stack the deck and maximize my chances for success, and minimize the possibility of adverse consequences for my family. Hence, the need for a plan.
Here's my rough draft outline of the things that need to happen to get the studio up and running so I can eventually make the transition.
the plan
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technical proficiency
* mastering Lightroom
* mastering You Select It (album/composite design SW)
* mastering ProShowGold
* improving lighting
artistic proficiency
* improving use of natural light
* graphic design
* improve imagination & creativity
* posing!
* post-processing
marketing
* website
* pricing
* mailers
* studio slideshow
* seniors
rep program
myspace
* families
family portrait month
casting call
* weddings
expos
partnering with caterer, videographer
* commercial
* packaging
the studio
* size
* monthly rent & utilities
* design & build out
* furniture & props
* areas/backgrounds
* insurance
equipment acquisition
* pocket wizards
* small flashes
* stands
* background system
* new body
* projector
* framing assembly tools
business plan
* projected income
* projected outflows
* SBA loan
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